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Companies have to develop innovative and high-quality products faster than their competitors to create temporary monopoly periods with maximum profitability. However, they usually have tight deadlines and limited budgets for new product development projects. To overcome this challenge, high-performance companies apply a “lean” business analysis, design, and development approach that has its origins in the Toyota car production system. Lean mainly focuses on eliminating muda (waste) throughout the product development lifecycle (PDLC) and passing resource savings to innovative projects.
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