Water Distribution – Why Measurement Matters When Every Drop Counts (How Digital Water Management Solutions Are Helping To Tackle A Global Water Crisis)

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Water is vital for life, yet despite 70 percent of the Earth’s surface being covered in water, most is not available to sustain humanity. With 97 percent of water being contained in the world’s oceans, it is too salty for drinking or growing crops. Only some three percent of the Earth’s water is fresh, and the vast majority of that is locked up in ice caps and glaciers. The remaining small percentage must meet all the potable drinking water and agricultural needs of a planet with a rapidly expanding population. Given this, it is not surprising that water scarcity is a growing issue across the globe, affecting every continent. Water scarcity can be caused by a physical shortage, or the failure of institutions to ensure a regular supply, or due to a lack of infrastructure to distribute water.


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